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NEW CONSTRUCTION
If you are looking to own and develop your own property, please contact us at: 1-888-MERC-101. Get in on the ground floor of the exciting investment opportunities that our brands offer. We offer lower costs, innovative and value oriented building designs, combined with an energetic marketing campaign. Our budget and midscale brands offer the lowest application fee and monthly fee structure in North America. Take advantage of our FlexBrand System which allows your property to pay a flat monthly fee, irrespective of your property's revenue growth. Although the application fee for conversion or development of our upper-upscale brand, Mercury Hotels & Resorts, is the most expensive in the United States (priced at $250,000, higher than the Marriott, Hilton, Westin, and Luxury Collection brands), an affiliation with this brand offers hotel developers tremendous value, because our FlexBrand Model allows us to cap your total monthly brand fees at a flat fee of $10,000.
| CONSTRUCTION COSTS PER KEY* | Cloud 9 Inn | Mercury Inn & Suites | Mercury Grand | Mercury Hotels & Resorts |
| Minimum # of rooms | 25 | 75 | 125 | 200 |
| Hard construction costs: | $36,000 - $50,000 | $53,500 - $66,500 | $60,000 - $69,000 | $250,000 - $325,000 |
| FF&E/Interior Costs | $4,000 - $5,000 | $6,500 - $8,500 | $7,000 - $9,000 | $150,000 - $200,000 |
| Total Cost key key | $40,000 - $55,000 | $60,000 - $75,000 | $67,000 - $78,000 | $400,000 - $525,000 |
*Note that these estimates do not include the cost of land.
BRAND CONVERSIONS
For an independent property, the question is whether to brand or not to brand? It is common knowledge that in general, guests prefer to stay at branded properties. The reason is because of the perceived higher value which is associated with brand consistency, standardized service rules, corporate accountability and better customer service access. Mercury Hotels International is focused on working with hotel operators to build brand equity.
| CONVERSION COSTS | Cloud 9 Inn | Mercury Inn & Suites | Mercury Grand | Mercury Hotels & Resorts |
| Application cost | $5,000 | $25,000 | $35,000 | $250,000 |
| Monthly Membership Fee | $20 per room | $40 per room | $50 per room | $10,000 |
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